时间 TIME：2019/06
客户 BRAND：中国银联
命题：看到铺天盖地的银联广告后，自己给自己出的题。
难题：没有人不知道银联卡，但现在的支付都不会用银联付了。
解题：给身为支付国家队的银联，找到中国支付文化里的机会。我们为银联后面加了三个字「我来付」，就是中国人抢着付钱时经常会说的「我来付」，简化银联「付出必有回报」的主张，也说出了中国银联与中国人的当担。
Brief: After seeing the overwhelming UnionPay ads, I gave myself a question.Problem: No one does not know about UnionPay card, but now the payment will not be made by UnionPay.Solution: Find opportunities in China’s payment culture for UnionPay, a national payment team. We added three words “I will pay” to the end of UnionPay, that is, when Chinese people rush to pay, they often say “I will pay”, simplify the proposition of UnionPay that “pay is rewarded”, and also state the responsibility of China UnionPay and the Chinese people.
时间 TIME：2019/06
客户 BRAND：中国银联
命题：看到铺天盖地的银联广告后，自己给自己出的题。
难题：没有人不知道银联卡，但现在的支付都不会用银联付了。
解题：给身为支付国家队的银联，找到中国支付文化里的机会。我们为银联后面加了三个字「我来付」，就是中国人抢着付钱时经常会说的「我来付」，简化银联「付出必有回报」的主张，也说出了中国银联与中国人的当担。
Brief: After seeing the overwhelming UnionPay ads, I gave myself a question.Problem: No one does not know about UnionPay card, but now the payment will not be made by UnionPay.Solution: Find opportunities in China’s payment culture for UnionPay, a national payment team. We added three words “I will pay” to the end of UnionPay, that is, when Chinese people rush to pay, they often say “I will pay”, simplify the proposition of UnionPay that “pay is rewarded”, and also state the responsibility of China UnionPay and the Chinese people.
