时间 TIME：2024/04
客户 BRAND：宜家
命题：为宜家西安第二家店开业创造热度。
难题：清晰地让人接收到宜家西安有两家店了，而不是淹没在宜家品牌的众多传播之中。
解题：用西安的城市名片肉夹馍作为载体，通过两个一夹的馍让人关注到两个宜家的店。且宜家美食本来就是话题度很高的存在。
Brief:Create heat for the opening of a second IKEA store in Xi’an. Problem:Clearly let people receive that there are two IKEA stores in Xi’an, instead of drowning in the many IKEA brand communications. Solution:Using Xi’an’s city card, the “meat bun”, as the vehicle for communication, the action of sandwiching two pieces of bun brought attention to the two IKEA stores. Ikea’s food is already a topic of conversation.
时间 TIME：2024/04
客户 BRAND：宜家
命题：为宜家西安第二家店开业创造热度。
难题：清晰地让人接收到宜家西安有两家店了，而不是淹没在宜家品牌的众多传播之中。
解题：用西安的城市名片肉夹馍作为载体，通过两个一夹的馍让人关注到两个宜家的店。且宜家美食本来就是话题度很高的存在。
Brief:Create heat for the opening of a second IKEA store in Xi’an. Problem:Clearly let people receive that there are two IKEA stores in Xi’an, instead of drowning in the many IKEA brand communications. Solution:Using Xi’an’s city card, the “meat bun”, as the vehicle for communication, the action of sandwiching two pieces of bun brought attention to the two IKEA stores. Ikea’s food is already a topic of conversation.