时间 TIME：2019/01
客户 BRAND：西瓜视频
命题：用四个用户前后改变的故事，讲一个励志的故事。
难题：客户把人物和框架都定好了，只剩很少的发挥空间和时间。
解题：找了一个拍时尚的导演拍故事，让镜头是美的，坚持每到一个地方就重新写一个人的故事，让文案是真诚的，最后让简单的故事就是简单的故事，不硬上价值讲道理。
Brief: Tell an inspirational story with the story of four users’ changes.Problem: The customer has settled the characters and framework, leaving little room to play and only ten days to go.Solution: I found a fashionable director to shoot stories, so that the camera is beautiful. I insist on rewriting a person’s story every time I go to a place, so that the copy is sincere, and finally let simple stories be simple stories, not hard to value reason.
时间 TIME：2019/01
客户 BRAND：西瓜视频
命题：用四个用户前后改变的故事，讲一个励志的故事。
难题：客户把人物和框架都定好了，只剩很少的发挥空间和时间。
解题：找了一个拍时尚的导演拍故事，让镜头是美的，坚持每到一个地方就重新写一个人的故事，让文案是真诚的，最后让简单的故事就是简单的故事，不硬上价值讲道理。
Brief: Tell an inspirational story with the story of four users’ changes.Problem: The customer has settled the characters and framework, leaving little room to play and only ten days to go.Solution: I found a fashionable director to shoot stories, so that the camera is beautiful. I insist on rewriting a person’s story every time I go to a place, so that the copy is sincere, and finally let simple stories be simple stories, not hard to value reason.