时间 TIME：2018/07
客户 BRAND：腾讯视频
命题：腾讯视频露天电影活动。
难题：在家在电影院都能看电影，为什么要跑露天看。
解题：相较于其他场景下看电影，灯一黑只看到屏幕，露天电影最大的不同是能看到人的，能感受到风吹草动的、能和周围人畅所欲言的，所以我们把露天电影变为了电影野餐，规则是一张餐垫上容纳七个认识或不认识的人，于是那些看过的电影就成了社交的背景音。补充一句，那一年还没流行野餐和露营。
Brief: Tencent Video Outdoor Film Activity.Problem: You can watch movies at home and in the cinema. Why do you want to watch them in the open air.Solution: We need to show the charm of open-air movies. Compared with watching movies in other scenes, when the lights are dark, only the screen can be seen. Outdoor movies can feel the wind and the grass, and can speak freely with people around. So we replace the seats with picnic mats, and personify the urban characteristics, so that the world can watch movies with you. In addition, picnics and outdoor activities were not popular that year.
时间 TIME：2018/07
客户 BRAND：腾讯视频
命题：腾讯视频露天电影活动。
难题：在家在电影院都能看电影，为什么要跑露天看。
解题：相较于其他场景下看电影，灯一黑只看到屏幕，露天电影最大的不同是能看到人的，能感受到风吹草动的、能和周围人畅所欲言的，所以我们把露天电影变为了电影野餐，规则是一张餐垫上容纳七个认识或不认识的人，于是那些看过的电影就成了社交的背景音。补充一句，那一年还没流行野餐和露营。
Brief: Tencent Video Outdoor Film Activity.Problem: You can watch movies at home and in the cinema. Why do you want to watch them in the open air.Solution: We need to show the charm of open-air movies. Compared with watching movies in other scenes, when the lights are dark, only the screen can be seen. Outdoor movies can feel the wind and the grass, and can speak freely with people around. So we replace the seats with picnic mats, and personify the urban characteristics, so that the world can watch movies with you. In addition, picnics and outdoor activities were not popular that year.
