时间 TIME：2018/09
客户 BRAND：天猫
命题：做一套海报，卖月饼。
难题：我们是从来不送人月饼的，怎么迈过心里的这道坎。
解题：我们排斥送月饼，是排斥送月饼的负担很重，该送的人都得送，都送了又吃不完。而月饼品类日是月饼的升级，既然产品都变小变轻了，那观念也可以减减负，所以提出了「思念是一种很闲的东西」。思念轻了，关系轻了，可能性就多了。
Brief: Make a set of posters and sell mooncakes.Problem: We never give people moon cakes. How can we overcome this obstacle in our hearts.Solution: We refuse to send mooncakes, because the burden of refusing to send mooncakes is very heavy. All the people who should send mooncakes have to send them, and they can’t eat them all. The mooncake category day is an upgrade of mooncakes. Since the products have become smaller and lighter, the concept can also reduce the burden, so it is proposed that “missing is a too idle thing”. With less yearning and less relationship, there are more possibilities.
时间 TIME：2018/09
客户 BRAND：天猫
命题：做一套海报，卖月饼。
难题：我们是从来不送人月饼的，怎么迈过心里的这道坎。
解题：我们排斥送月饼，是排斥送月饼的负担很重，该送的人都得送，都送了又吃不完。而月饼品类日是月饼的升级，既然产品都变小变轻了，那观念也可以减减负，所以提出了「思念是一种很闲的东西」。思念轻了，关系轻了，可能性就多了。
Brief: Make a set of posters and sell mooncakes.Problem: We never give people moon cakes. How can we overcome this obstacle in our hearts.Solution: We refuse to send mooncakes, because the burden of refusing to send mooncakes is very heavy. All the people who should send mooncakes have to send them, and they can’t eat them all. The mooncake category day is an upgrade of mooncakes. Since the products have become smaller and lighter, the concept can also reduce the burden, so it is proposed that “missing is a too idle thing”. With less yearning and less relationship, there are more possibilities.
