时间 TIME：2021/07
客户 BRAND：小红书
命题：在一个社区防空洞，办为期一周的活动，建立小红书是多元生活社区的印象。
难题：来到这里要像走进小红书社区。
解题：想象走进一个真实的社区叫小红书，那么在社区里碰到一个人，就像在看他的小红书，能看到他所熟悉的生活领域，如果需要这个领域的经验就可以关注他，从而和他熟起来。所以我们用「熟」还原小红书的社区氛围，用空间的「xx我熟」承载小红书上的多元生活方式，用每个人进门选择一个「xx我熟」实现并转化小红书的分享与互动机制，举办了第一届小红书社区熟人节。
Brief: Hold a one-week activity in a community air-raid shelter to establish the impression that Xiaohongshu is a multi-life community.Problem: coming here is like going into the Xiaohongshu Community.Solution: Imagine walking into a real community called Xiaohongshu, then meeting a person in the community is like reading his Xiaohongshu. You can see his familiar life field. If you need experience in this field, you can pay attention to him and get familiar with him. So we restored the community atmosphere of Little Red Book with “familiarity”, carried the diverse lifestyle of Little Red Book with “xx I am familiar” in space, and used everyone to choose a “xx I am familiar” to realize and transform the sharing and interaction mechanism of Little Red Book, and held the first Little Red Book Community Acquaintance Festival.
时间 TIME：2021/07
客户 BRAND：小红书
命题：在一个社区防空洞，办为期一周的活动，建立小红书是多元生活社区的印象。
难题：来到这里要像走进小红书社区。
解题：想象走进一个真实的社区叫小红书，那么在社区里碰到一个人，就像在看他的小红书，能看到他所熟悉的生活领域，如果需要这个领域的经验就可以关注他，从而和他熟起来。所以我们用「熟」还原小红书的社区氛围，用空间的「xx我熟」承载小红书上的多元生活方式，用每个人进门选择一个「xx我熟」实现并转化小红书的分享与互动机制，举办了第一届小红书社区熟人节。
Brief: Hold a one-week activity in a community air-raid shelter to establish the impression that Xiaohongshu is a multi-life community.Problem: coming here is like going into the Xiaohongshu Community.Solution: Imagine walking into a real community called Xiaohongshu, then meeting a person in the community is like reading his Xiaohongshu. You can see his familiar life field. If you need experience in this field, you can pay attention to him and get familiar with him. So we restored the community atmosphere of Little Red Book with “familiarity”, carried the diverse lifestyle of Little Red Book with “xx I am familiar” in space, and used everyone to choose a “xx I am familiar” to realize and transform the sharing and interaction mechanism of Little Red Book, and held the first Little Red Book Community Acquaintance Festival.
