时间 TIME：2025/03
客户 BRAND：Keep
命题：Keep跑道的诗第4季要在什么时候做，以及怎么做。
难题：第3季已经往外跑，跑到生活里去了，第4季还能跑出什么新意。
解题：这一次我们选择在3月21世界诗歌日来做，进一步肯定跑者的诗就是诗，且呼应Keep里321GO的口令。这一次我们选择以划脚踏船看展的方式来做，既符合诗意，也让人以坐着跑来体验了跑。更幕后的是，步入第10年的Keep，会坚持用这种更轻松的方式启发与陪伴大家运动。
Brief:When and how the Keep runway poem is going to be done in season 4.Problem:Season 3 has already run outward and into life, what else can be new in Season 4.Solution:This time we chose to do it on March 21st, World Poetry Day, further affirming that a runner’s poem is a poem, and echoing the 321GO mantra in Keep. This time we chose to do it by rowing a pedal boat to see the exhibition, which is in line with the poetic meaning, but also allows people to experience the run by sitting on it. Behind the scenes, Keep, entering its 10th year, will continue to inspire and accompany people to exercise in this more relaxed way.
时间 TIME：2025/03
客户 BRAND：Keep
命题：Keep跑道的诗第4季要在什么时候做，以及怎么做。
难题：第3季已经往外跑，跑到生活里去了，第4季还能跑出什么新意。
解题：这一次我们选择在3月21世界诗歌日来做，进一步肯定跑者的诗就是诗，且呼应Keep里321GO的口令。这一次我们选择以划脚踏船看展的方式来做，既符合诗意，也让人以坐着跑来体验了跑。更幕后的是，步入第10年的Keep，会坚持用这种更轻松的方式启发与陪伴大家运动。
Brief:When and how the Keep runway poem is going to be done in season 4.Problem:Season 3 has already run outward and into life, what else can be new in Season 4.Solution:This time we chose to do it on March 21st, World Poetry Day, further affirming that a runner’s poem is a poem, and echoing the 321GO mantra in Keep. This time we chose to do it by rowing a pedal boat to see the exhibition, which is in line with the poetic meaning, but also allows people to experience the run by sitting on it. Behind the scenes, Keep, entering its 10th year, will continue to inspire and accompany people to exercise in this more relaxed way.
