时间 TIME：2019/11
客户 BRAND：考拉海购
命题：考拉海购在黑五推出黑卡轻会员。
难题：无论是品牌还是产品对大众而言都是相对陌生的。
解题：没机会多做解释，但考拉海购和黑五海购节都与水结缘，那就在黑卡的创意主题和故事表现里都尽可能地强化水的独特印记，推波助澜0顾虑办卡。
Brief: Kaola.com launches black card light member in Black Five.Problem: Black card is for consumption in Black Five, but Black Five Sea Shopping Festival is relatively strange to people.Solution: If there is no chance to do more content to explain the Black Five Seas Shopping Festival, then the creative theme and performance of the black card are bound up with water, and the unique mark of the Black Five Seas Shopping Festival is as relevant as possible.
时间 TIME：2019/11
客户 BRAND：考拉海购
命题：考拉海购在黑五推出黑卡轻会员。
难题：无论是品牌还是产品对大众而言都是相对陌生的。
解题：没机会多做解释，但考拉海购和黑五海购节都与水结缘，那就在黑卡的创意主题和故事表现里都尽可能地强化水的独特印记，推波助澜0顾虑办卡。
Brief: Kaola.com launches black card light member in Black Five.Problem: Black card is for consumption in Black Five, but Black Five Sea Shopping Festival is relatively strange to people.Solution: If there is no chance to do more content to explain the Black Five Seas Shopping Festival, then the creative theme and performance of the black card are bound up with water, and the unique mark of the Black Five Seas Shopping Festival is as relevant as possible.