时间 TIME：2022/01
客户 BRAND：梵誓珠宝
命题：借新年节点，让更多人知道梵誓，并促成进店转化。
难题：比买钻戒障碍更大的，是走进婚姻。
解题：结合梵誓许愿喷泉系列钻戒，找到钻石之于当下亲密关系更能打动人的意义：愿我们的爱情里，永远有那么一点不切实际。同时也是品牌送出的新年愿望。并选择「路障」作为核心创意符号，承载最不切实际的愿望「原地结婚」，进行创意事件传播。
Brief: Let more people know and buy the Brahma Diamond Ring at the New Year’s Day.Problem: The bigger obstacle than buying diamond rings is going into marriage.Solution: Combine the Fanshi Wishing Fountain series of diamond rings to find a more touching meaning of diamonds for the current intimate relationship: May our love always be a little unrealistic. It is also the brand’s New Year wish. And choose the “roadblock” as the core creative symbol to carry the most unrealistic desire to “get married in situ” to spread creative events.
时间 TIME：2022/01
客户 BRAND：梵誓珠宝
命题：借新年节点，让更多人知道梵誓，并促成进店转化。
难题：比买钻戒障碍更大的，是走进婚姻。
解题：结合梵誓许愿喷泉系列钻戒，找到钻石之于当下亲密关系更能打动人的意义：愿我们的爱情里，永远有那么一点不切实际。同时也是品牌送出的新年愿望。并选择「路障」作为核心创意符号，承载最不切实际的愿望「原地结婚」，进行创意事件传播。
Brief: Let more people know and buy the Brahma Diamond Ring at the New Year’s Day.Problem: The bigger obstacle than buying diamond rings is going into marriage.Solution: Combine the Fanshi Wishing Fountain series of diamond rings to find a more touching meaning of diamonds for the current intimate relationship: May our love always be a little unrealistic. It is also the brand’s New Year wish. And choose the “roadblock” as the core creative symbol to carry the most unrealistic desire to “get married in situ” to spread creative events.
