时间 TIME：2022/08
客户 BRAND：小红书
命题：第二届熟人节怎么做，IP化怎么做。
难题：第二次跟同一群人做同一个项目，需要比第一次做得好。
解题：IP化一两句话不好说，就不展开说了。关于第二届，我们希望从IP化的角度来看，故事不是另起一行的，所以当第一届说「天慢慢热了我们慢慢熟了」，含蓄地把变熟放在天气里说，第二次见面时我们说「一来二去就熟了」，直接说出在小红书社区熟起来很容易，同时也让第一届来过的老熟人感受到情感的流动。
Brief: 2nd Shuren Festival and How to make the Festival IP.Problem: The second time you do the same project with the same group of people.Solution: With regard to the second session, we hope that from the perspective of IP, the story of each year will continue. So when the first session said, “It’s getting hotter and we’re getting more and more familiar”, we implicitly put the content in the weather. When we met the second time, we said, “One thing leads to another,we’re getting familiar”, It also allows the old acquaintances who came here for the first time to feel the flow of emotion.
时间 TIME：2022/08
客户 BRAND：小红书
命题：第二届熟人节怎么做，IP化怎么做。
难题：第二次跟同一群人做同一个项目，需要比第一次做得好。
解题：IP化一两句话不好说，就不展开说了。关于第二届，我们希望从IP化的角度来看，故事不是另起一行的，所以当第一届说「天慢慢热了我们慢慢熟了」，含蓄地把变熟放在天气里说，第二次见面时我们说「一来二去就熟了」，直接说出在小红书社区熟起来很容易，同时也让第一届来过的老熟人感受到情感的流动。
Brief: 2nd Shuren Festival and How to make the Festival IP.Problem: The second time you do the same project with the same group of people.Solution: With regard to the second session, we hope that from the perspective of IP, the story of each year will continue. So when the first session said, “It’s getting hotter and we’re getting more and more familiar”, we implicitly put the content in the weather. When we met the second time, we said, “One thing leads to another,we’re getting familiar”, It also allows the old acquaintances who came here for the first time to feel the flow of emotion.
