时间 TIME：2023/03
客户 BRAND：小红书
命题：为小红书打造一个一年两次的活动，卖独特设计服饰。
难题：淘宝的第一印象是买东西，小红书不是。
解题：借小红书是生活社区的平台优势，同时也借一年两次备受关注的时装周的势，想象一场小红书的时尚服饰上新活动会是什么样子，于是有了大家时装周。
Brief: Create a bi-annual event for RED to sell unique design clothing. Problem: The first impression of TAOBAO is to buy something, RED’s is not. Solution: Taking advantage of the fact that RED is a lifestyle community, and also taking advantage of the biannual fashion weeks that get a lot of attention, we imagined what a RED fashion apparel launch event would look like, and so there was DAJIA Fashion Week.
时间 TIME：2023/03
客户 BRAND：小红书
命题：为小红书打造一个一年两次的活动，卖独特设计服饰。
难题：淘宝的第一印象是买东西，小红书不是。
解题：借小红书是生活社区的平台优势，同时也借一年两次备受关注的时装周的势，想象一场小红书的时尚服饰上新活动会是什么样子，于是有了大家时装周。
Brief: Create a bi-annual event for RED to sell unique design clothing. Problem: The first impression of TAOBAO is to buy something, RED’s is not. Solution: Taking advantage of the fact that RED is a lifestyle community, and also taking advantage of the biannual fashion weeks that get a lot of attention, we imagined what a RED fashion apparel launch event would look like, and so there was DAJIA Fashion Week.
