时间 TIME：2024/03
客户 BRAND：Nike
命题：为爸妈说go拍摄与耐听合作的播客特辑。
难题：要传递“运动造就坚毅的孩子”，给因升学压力而犹豫是否让孩子继续运动之旅的爸妈提供帮助和信心，但不能看上去像是运动品牌的自圆其说。
解题：举办一场特殊的家长会，在嘉宾里设置「长大了的运动的孩子」，让关心结果的爸妈们看到运动的孩子有一个好结果。同时邀请正在面临同类问题的爸妈们作为现场观众，鼓励开放讨论不设定单一结论。
Brief:A special feature for the “BMSG” podcast in collaboration with Naiting. Problem:The idea was to convey the message that “sports create resilient children,” and to give help and confidence to parents who are hesitant to let their children continue to play sports because of the pressure to go to higher education, without sounding like a sports brand’s self-promotion. Solution:Organize a special parents’ meeting and set up ‘children who have grown up with sports’ in the guest of honor, so that parents can see that children who play sports will have a good future. Also invite parents who are facing similar issues as a live audience to encourage open discussion without setting a single conclusion.
时间 TIME：2024/03
客户 BRAND：Nike
命题：为爸妈说go拍摄与耐听合作的播客特辑。
难题：要传递“运动造就坚毅的孩子”，给因升学压力而犹豫是否让孩子继续运动之旅的爸妈提供帮助和信心，但不能看上去像是运动品牌的自圆其说。
解题：举办一场特殊的家长会，在嘉宾里设置「长大了的运动的孩子」，让关心结果的爸妈们看到运动的孩子有一个好结果。同时邀请正在面临同类问题的爸妈们作为现场观众，鼓励开放讨论不设定单一结论。
Brief:A special feature for the “BMSG” podcast in collaboration with Naiting. Problem:The idea was to convey the message that “sports create resilient children,” and to give help and confidence to parents who are hesitant to let their children continue to play sports because of the pressure to go to higher education, without sounding like a sports brand’s self-promotion. Solution:Organize a special parents’ meeting and set up ‘children who have grown up with sports’ in the guest of honor, so that parents can see that children who play sports will have a good future. Also invite parents who are facing similar issues as a live audience to encourage open discussion without setting a single conclusion.
