时间 TIME：2024/04
客户 BRAND：小红书
命题：小红书户外寻宝项目。
难题：藏和找的玩法只是手段，从本质上活动还是要让泛户外人群找到户外与自然的好。
解题：虽然户外的好自然的好已经好得人尽皆知，但就像大家也都知道明摆着的东西往往是最难找的。所以我们不说谁有多好，也不逼着谁去找东西，只是让人想起大自然就是这样一种存在：明明藏着宝，我却忘鸟。
Brief:RED Outdoor Scavenger Hunt Program. Problem:The gameplay of hiding and finding things is just a way to essentially encourage the “outdoorsy crowd” to find the benefits of the outdoors and nature. Solution:While everyone knows the benefits of the outdoors and nature, we all overlook the things we take for granted. So we don’t say that nature is good, and we don’t force people to find things in nature, but we just remind people that nature is an existence that has a lot of treasures that I don’t remember.
时间 TIME：2024/04
客户 BRAND：小红书
命题：小红书户外寻宝项目。
难题：藏和找的玩法只是手段，从本质上活动还是要让泛户外人群找到户外与自然的好。
解题：虽然户外的好自然的好已经好得人尽皆知，但就像大家也都知道明摆着的东西往往是最难找的。所以我们不说谁有多好，也不逼着谁去找东西，只是让人想起大自然就是这样一种存在：明明藏着宝，我却忘鸟。
Brief:RED Outdoor Scavenger Hunt Program. Problem:The gameplay of hiding and finding things is just a way to essentially encourage the “outdoorsy crowd” to find the benefits of the outdoors and nature. Solution:While everyone knows the benefits of the outdoors and nature, we all overlook the things we take for granted. So we don’t say that nature is good, and we don’t force people to find things in nature, but we just remind people that nature is an existence that has a lot of treasures that I don’t remember.
