时间 TIME：2023/08
客户 BRAND：小红书
命题：小红书十周年邀请小红书熟人一起庆生。
难题：这些人是小红书的熟人，但他们彼此之间可能并不熟。
解题：把十周年生日变成10岁生日，变小了就更容易变熟了。
Brief: The 10th anniversary of Little Red Book invites Little Red Book acquaintances to celebrate their birthdays together. Problem:These people are acquaintances of Little Red Book, but they may not be familiar with each other. Solution: Turn the 10th anniversary birthday into a 10th birthday, it’s easier to become acquainted when it gets smaller.
时间 TIME：2023/08
客户 BRAND：小红书
命题：小红书十周年邀请小红书熟人一起庆生。
难题：这些人是小红书的熟人，但他们彼此之间可能并不熟。
解题：把十周年生日变成10岁生日，变小了就更容易变熟了。
Brief: The 10th anniversary of Little Red Book invites Little Red Book acquaintances to celebrate their birthdays together. Problem:These people are acquaintances of Little Red Book, but they may not be familiar with each other. Solution: Turn the 10th anniversary birthday into a 10th birthday, it’s easier to become acquainted when it gets smaller.
