时间 TIME：2024/08
客户 BRAND：淘宝88VIP
命题：88VIP六周年有个太空遛弯计划。
难题：要让88VIP对这个计划感兴趣，且从第一步刷真火箭开始就关注到这个计划。
解题：找到抬头看天与眼皮底下全是事的88VIP的共鸣点「生活没有天大的事」，制作官宣视频。并用刷子这个刷真火箭的工具作为传播工具，制作直播邀请函，邀请并提示大家参与刷真火箭直播。
Brief:There’s a space walk program for 88VIP’s sixth anniversary. Problem:To make 88VIPs get interested in the program and to focus on it from the first step of brushing a real rocket. Solution:Finding the resonance of 88VIP members who look up at the sky and have a lot to deal with at the same time, “Life is not bigger than the sky”, to create the official announcement video.And use the brush, a tool for brushing real rockets, as a communication tool, to create live invitations, inviting and prompting people to participate in the Brush Real Rocket live.
时间 TIME：2024/08
客户 BRAND：淘宝88VIP
命题：88VIP六周年有个太空遛弯计划。
难题：要让88VIP对这个计划感兴趣，且从第一步刷真火箭开始就关注到这个计划。
解题：找到抬头看天与眼皮底下全是事的88VIP的共鸣点「生活没有天大的事」，制作官宣视频。并用刷子这个刷真火箭的工具作为传播工具，制作直播邀请函，邀请并提示大家参与刷真火箭直播。
Brief:There’s a space walk program for 88VIP’s sixth anniversary. Problem:To make 88VIPs get interested in the program and to focus on it from the first step of brushing a real rocket. Solution:Finding the resonance of 88VIP members who look up at the sky and have a lot to deal with at the same time, “Life is not bigger than the sky”, to create the official announcement video.And use the brush, a tool for brushing real rockets, as a communication tool, to create live invitations, inviting and prompting people to participate in the Brush Real Rocket live.
