时间 TIME：2023/10
客户 BRAND：VANS
命题：为VANS社交媒体在10-11月创造一个传播内容。
难题：怎么能关联到更广泛的人，而不仅仅是已经很VANS的人。
解题：将VANS最广为人知的「格子」，延展到日常生活的「格子间」，并借助10月长假后所有人都要「回到格子间」的契机。
Brief ：Create a communication content for VANS social media from October to November.
Problem：How can it be relevant to a wider range of people, not just people who are already very VANS.Solution: Extend the most well-known “grid” of VANS to the “cubicle” of daily life, and take advantage of the opportunity that everyone will “return to the cubicle” after the October long holiday.
时间 TIME：2023/10
客户 BRAND：VANS
命题：为VANS社交媒体在10-11月创造一个传播内容。
难题：怎么能关联到更广泛的人，而不仅仅是已经很VANS的人。
解题：将VANS最广为人知的「格子」，延展到日常生活的「格子间」，并借助10月长假后所有人都要「回到格子间」的契机。
Brief ：Create a communication content for VANS social media from October to November.
Problem：How can it be relevant to a wider range of people, not just people who are already very VANS.Solution: Extend the most well-known “grid” of VANS to the “cubicle” of daily life, and take advantage of the opportunity that everyone will “return to the cubicle” after the October long holiday.
