时间 TIME：2023/08
客户 BRAND：小红书
命题：还是大家时装周，这次加入了小红书买手。
难题：把有了买手的好体现出来，让大家仍有期待。
解题：从界定小红书买手入手，得出他们是这个社区里每一群细分的大家之中那个能帮助大家提升时髦度的人，输出「大家时髦靠大家」。邀请第一个「大家」即不知道怎么穿怎么买的大家，来向第二个「大家」即小红书买手取经。
Brief: It’s still DAJIA Fashion Week, this time with the addition of the RED buyers. Problem: Reflecting the goodness of having buyers so that everyone still has something to look forward to. Solution: Starting from defining the RED buyers, it is concluded that they are the one who can help everyone to improve their fashion among every group of subdivided everyone in this community, outputting “DAJIA’s fashion depends on DAJIA”. Invite the first “DAJIA”, i.e. everyone who doesn’t know how to wear and how to buy, to learn from the second “DAJIA”, i.e. the RED buyers.
时间 TIME：2023/08
客户 BRAND：小红书
命题：还是大家时装周，这次加入了小红书买手。
难题：把有了买手的好体现出来，让大家仍有期待。
解题：从界定小红书买手入手，得出他们是这个社区里每一群细分的大家之中那个能帮助大家提升时髦度的人，输出「大家时髦靠大家」。邀请第一个「大家」即不知道怎么穿怎么买的大家，来向第二个「大家」即小红书买手取经。
Brief: It’s still DAJIA Fashion Week, this time with the addition of the RED buyers. Problem: Reflecting the goodness of having buyers so that everyone still has something to look forward to. Solution: Starting from defining the RED buyers, it is concluded that they are the one who can help everyone to improve their fashion among every group of subdivided everyone in this community, outputting “DAJIA’s fashion depends on DAJIA”. Invite the first “DAJIA”, i.e. everyone who doesn’t know how to wear and how to buy, to learn from the second “DAJIA”, i.e. the RED buyers.
